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Communication and Multimedia Advertising | JAMB 2025

Communication and Multimedia Advertising is a dynamic field combining creative communication strategies and the power of multimedia platforms to engage, inform, and influence target audiences. This program focuses on the principles and practices of advertising, marketing communication, digital media, and multimedia content creation, equipping students with the skills needed to thrive in the modern media landscape.

In this post, we will explore the JAMB subject combinations, WAEC requirements, top universities offering this program, career opportunities, and why choosing a career in communication and multimedia advertising can be the right path for you.

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Why Choose Communication and Multimedia Advertising?

Choosing communication and multimedia advertising as a career path offers several advantages. Here’s why this field is attractive to many students:

Growth of Digital Media: The rise of digital platforms and social media has created a high demand for professionals skilled in digital marketing, online advertising, and multimedia content creation.
Creative Expression: This program allows students to express their creativity through advertising campaigns, videos, graphics, and other multimedia tools.
Job Opportunities: With businesses and brands increasingly using digital media to advertise, there is a demand for experts who can develop innovative advertising solutions.
Versatility: Graduates can work in a variety of industries including marketing, media, entertainment, public relations, and more.

JAMB Subject Combination for Communication and Multimedia Advertising

To gain admission to study communication and multimedia advertising at Nigerian universities, the following JAMB subjects are required:

English Language (Compulsory)
Literature in English
Government
Economics

These subjects will provide a solid foundation in the core skills required for communication and multimedia advertising, from understanding media platforms to analyzing consumer behavior.

Pro Tip: Practice past questions from JAMB and consider using the JAMB CBT App for a more efficient study routine.

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WAEC Subject Combination for Communication and Multimedia Advertising

For those applying with WAEC certificates, the subject combination needed for communication and multimedia advertising includes:

English Language
Mathematics
Economics
Government

You must have at least a credit in the core subjects in one sitting or two sittings. If you have NECO, GCE, or NABTEB results, you may also be eligible for admission, provided that you meet the subject requirements.

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Direct Entry Requirements for Communication and Multimedia Advertising

If you have obtained a National Diploma (ND) or Higher National Diploma (HND) in a related course, you may apply for direct entry into communication and multimedia advertising. Below are the direct entry qualifications:

A-Level: At least two passes in subjects such as Literature in English, Government, and Economics.
ND/HND: A minimum of upper credit in fields such as Mass Communication, Media Studies, Marketing, or Journalism.
IJMB/JUPEB: A minimum of 12 points in related subjects such as English, Economics, or Government.

Direct entry students are typically admitted into 200-level programs.

Top Nigerian Universities Offering Communication and Multimedia Advertising

Here are 83 universities in Nigeria that offer communication and multimedia advertising or related programs:

Ahmadu Bello University (ABU)
University of Lagos (UNILAG)
University of Nigeria, Nsukka (UNN)
Obafemi Awolowo University (OAU)
Federal University of Technology, Akure (FUTA)
University of Benin (UNIBEN)
University of Ilorin (UNILORIN)
Federal University of Technology, Minna (FUTMINNA)
University of Ibadan (UI)
Lagos State University (LASU)
Federal University of Technology, Owerri (FUTO)
Covenant University (CU)
Babcock University
Bayero University Kano (BUK)
Rivers State University (RSU)
University of Jos (UNIJOS)
University of Uyo (UNIUYO)
Abia State University (ABSU)
Nnamdi Azikiwe University (UNIZIK)
Kwara State University (KWASU)
Bowen University
University of Port Harcourt (UNIPORT)
Caleb University
Federal University, Oye-Ekiti (FUOYE)
Olabisi Onabanjo University (OOU)
Akwa Ibom State University (AKSU)
Redeemer’s University
Igbinedion University
Madonna University
Nile University
Mountain Top University
Bells University of Technology
Bingham University
Chukwuemeka Odumegwu Ojukwu University (COOU)
Ekiti State University (EKSU)
Ambrose Alli University (AAU)
American University of Nigeria (AUN)
Federal University, Lokoja (FULOKOJA)
Federal University, Kashere (FUK)
Federal University, Lafia (FULAFIA)
Federal University, Ndufu-Alike (FUNAI)
Federal University, Otuoke (FUOTUOKE)
Federal University, Wukari (FUWUKARI)
Gombe State University (GSU)
Godfrey Okoye University
Gregory University, Uturu
Joseph Ayo Babalola University (JABU)
Kogi State University (KSU)
Lead City University
Micheal Okpara University of Agriculture (MOUAU)
Nasarawa State University (NSUK)
Nigerian Turkish Nile University
Novena University
Pan-Atlantic University
Paul University
Renaissance University
Salem University
Samuel Adegboyega University
Sokoto State University (SSU)
Southwestern University
Summit University
Taraba State University (TSU)
Tansian University
Umaru Musa Yar’adua University (UMYU)
Veritas University
Wellspring University
Wesley University
Western Delta University
Yobe State University (YSU)
Zainab University
Baze University
Fountain University
Landmark University
Adeleke University
Chrisland University
Landmark University
Adeleke University
Obafemi Awolowo University (OAU)
Almeda University
Lagos Business School

Tips for Excelling in Communication and Multimedia Advertising

To succeed in communication and multimedia advertising, students must focus on developing certain skills and strategies:

Creative Thinking: Be ready to come up with innovative advertising campaigns that can captivate audiences.
Digital Media Knowledge: Stay updated with the latest trends in social media marketing, SEO, content creation, and digital advertising.
Strong Communication Skills: Being able to effectively communicate ideas and concepts is key in this field.
Analytical Skills: Understand consumer behavior, marketing research, and advertising performance metrics to create more effective campaigns.
Collaboration: Many advertising campaigns require teamwork, so learn to work effectively with designers, marketers, and clients.

Career Opportunities in Communication and Multimedia Advertising

Graduates of communication and multimedia advertising can find job opportunities in a wide range of sectors:

Advertising Agencies: Work as an advertising strategist, account executive, or campaign manager.
Media Houses: Manage multimedia content, produce commercials, or work as a media planner.
Public Relations Firms: Help clients communicate with the public through multimedia channels.
Digital Marketing Agencies: Specialize in online advertising, social media marketing, and brand promotion.
Corporate Communication: Handle internal and external communications for companies using multimedia tools.

Conclusion

Choosing to study communication and multimedia advertising can be the key to unlocking a successful career in the media and advertising industry. With the right subject combinations in JAMB and WAEC, gaining admission into top Nigerian universities is within reach. Once enrolled, you’ll be equipped with the skills to excel in one of the most exciting and rapidly growing fields in today’s digital economy.

Are you ready to pursue your dream in communication and multimedia advertising? Start preparing today and secure your future in this fast-paced industry.

For more information on JAMB, visit the official JAMB website.

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