Marketing: JAMB and WAEC Subject Combinations | JAMB CBT EXAM 2025
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Although marketing is one of the most competitive fields, many Nigerians aspire to study it. While the road is challenging, it’s not impossible—provided you know the right steps. One of the first things you need to get right is the subject combination for both JAMB and WAEC and understanding the entry requirements for direct entry.
If you plan to study Marketing and Advertising, this guide is for you. We’ll break down the JAMB and WAEC subject combinations, the direct entry qualifications, and some of the top Nigerian universities where you can study Marketing and Advertising
What is the JAMB Subject Combination for Marketing?
The first step is registering for the Joint Admissions and Matriculation Board (JAMB) exam. JAMB is a computer-based test that evaluates your knowledge across various specific subjects.
For marketing, the required JAMB subjects are:
- English language,
- Mathematics
- Commerce
- Economics
WAEC Subject Combination for Marketing
After taking JAMB, you’ll also need to meet the requirements for the O’level exams, typically through the West African Examinations Council (WAEC). However, other exam bodies like NECO, GCE, and NABTEB may also work here
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To be eligible for admission into Marketing, you need at least five credits in your O’level exams. The subjects you must pass are:
- English Language
- Mathematics
- Government
- Civic education
- Commerce
You must also pass three additional subjects (arts or social sciences) with credit passes. To be eligible, you’ll need to have six credits from no more than two sittings in the WAEC exams.
Other Considerations for Marketing
While the subject combination is the first step, it’s important to also consider other aspects when preparing for a career in Marketing and Advertising
High Academic Standards: Marketing is a highly competitive field, so your performance in these subjects is crucial. Aim for high scores in all subjects to increase your chances of admission.
University Requirements: Different universities may have slightly different entry requirements, so it’s important to check the specific prerequisites of the institution you plan to apply to. Some universities might require you to take certain subjects in the Senior Secondary Certificate Examination (SSCE) or other preparatory exams.
Passion for the Field: Marketing requires a high level of dedication, discipline, and a genuine interest in helping others. Make sure you are passionate about the field, as it will require years of study and hard work to succeed.
Direct Entry Requirements for Marketing
If you’ve completed some higher-level qualifications, such as an A-Level, National Diploma (ND), or NCE, you can apply for direct entry into Marketing. Here are the main qualifications that allow for direct entry:
A-Level: At least two A-Level passes in Business Studies, Economics, English Language, and either Psychology or Media Studies
ND/HND: An upper credit in courses like English language, mathematics, economics, and a relevant social science subject.
NCE: A merit pass in English language, mathematics, economics, and a relevant social science subject
Direct entry offers a great alternative for students who may have completed these programs and want to bypass the regular UTME process.
Some Universities Offering Marketing In Nigeria
Numerous universities across Nigeria offer Marketing Some of the top institutions include:
- University of Lagos (UNILAG)
- University of Ibadan (UI)
- Ahmadu Bello University (ABU)
- University of Nigeria, Nsukka (UNN)
- Obafemi Awolowo University (OAU)
- University of Benin (UNIBEN)
- University of Maiduguri (UNIMAID)
- University of Port Harcourt (UNIPORT)
These universities are known for their high academic standards and their programs. However, each school may have different requirements, so always check the specific entry criteria for your preferred university.
Conclusion
In conclusion, the road to studying Marketing in Nigeria begins with making the right subject choices for both JAMB and WAEC. You’ll need English Language, Government, Economics, and Commerce in JAMB, and English Language, Mathematics, Economics, Civic Education, and Government in WAEC. If you already have higher qualifications, consider applying through direct entry.
If you follow these steps and stay focused on your goals, you’ll be on the right path to studying Marketing at one of Nigeria’s top universities. This dream is not an easy journey, but with determination and the right preparation, you can turn your dream into reality.
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